The Business of Meditation
On-Demand!
Learn how to make money … using mindfulness!
It is an extraordinary joy – and sense of purpose – to apply your passion for wellness in a career helping others find the same calmness and peace that you have found.
Imagine the deep satisfaction you’d get from not only helping people turn on their own internal light, but getting paid doing it!
That is the focus of this powerful on-demand course.
This workshop is taught in the famous "case study" model popularized at Harvard Business School (where, admittedly, The Path founder Dina Kaplan's father is a professor).
We will not provide the step-by-step recipe for creating a business in meditation (since your ideal business may be materially different from other students!), but we will offer a clear, actionable framework for how to structure a business in mindfulness — and straightforward, useful models for how to start and run a successful company in this field, whether it is for profit or non-profit, a side gig or a new full-time career.
By the end of this course...
• You will feel inspired that you CAN make a living doing what you love.
“The Business of Meditation course gave me an amazing inside look at what it takes to create a kick ass online business. I felt so blessed to be able to sit and learn from a wide variety of exciting and successful business entrepreneurs. Invaluable information. Thank you!”
“It was inspiring to learn from conscious business leaders, and really fun to collaborate with fellow students on real life case studies. These practical exercises helped me create a solid understanding and clarity around my own offerings and the structure with which it can be delivered to the world. I am so grateful for the wisdom and business inspiration.”
Get intimate access to real thought leaders.
Our guests are true visionaries in their fields, and you’ll have unparalleled access to their insights.
Dorie Clark has been named the #1 Business Coach in the world, and has spoken at Harvard Business School, Google and the World Bank. Jesse Johnson built her own 7-figure coaching business from the ground up, and now helps her clients do the same. Kyle Godfrey-Ryan’s product Tune has been at Google, Marriott Luxury Group, Lululemon, BCG, Summit Series, and more.
“The course was such a rich experience and it’s great to know it will be a resource to others and a showcase of all The Path brings to its community! It was so motivating to be able to hear directly from specialized experts in a way that goes beyond just reading how-to books. You feel the emotions behind the high stakes of blazing their own paths to success. Now I definitely have a roadmap for starting my mindfulness business offering.”
Leave inspired, supported, and ready to create your own business.
After this course, you’ll feel ready to start building your business in wellness … whatever it may be. Our experts will help you clear a path so you’ll not only know what you want to do, but how to take those first steps confidently.
““I wanted to let you know how truly helpful the Business of Meditation course has been for me. Each week is not only a concentrated dose of inspiration, it also always delivers an actionable nugget of advice. Seeking out Jesse Johnson’s content has given me an equanimity compass when I go into business conversations, where I now focus on being true to my goals AND being neutral on whether this particular conversation leads to a sale or opportunity. After listening to Dorie, I realized that all the great content I produce needs to be balanced out with a bit of networking and platform development: I created a networking event that felt authentic and fun, and landed several sweet speaking gigs for myself. My mind is abuzz with ideas. So thank you for setting this up and for creating a space that is so empowering.””
Meet The Guests
Jesse Johnson is the CEO and Founder of Jesse Johnson Coaching, Inc., a 7 figure personal development company helping ambitious, soulful entrepreneurs live their purpose, make a huge impact, and increase their revenue--fast! Forever motivated by the deep desire for connection, impact, and service, Jesse helps her clients - master coaches, spiritual teachers, and healers - realize their unique potential for profit, impact, and freedom. Jesse teaches sales as a spiritual practice, entrepreneurship as service, and transformation as an expression of love - all with clarity, ease, and efficiency.
After learning from Jesse, you’ll know how to land your first 5 clients .. and how much to charge them.
Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.
After learning from Dorie, you’ll know how to market yourself on podcasts, guest blogs, LinkedIn and more.
Kyle Godfrey-Ryan has spent most of her adult life in the wellness world and her career has spanned all aspects of neural nutrition, biohacking, eastern thought, western medicine and everything in between. She is the founder of Tune Studio - an experience that uses biotuning for optimal human relaxation, focus and performance. Tune uses bio-frequencies and neural music to “tune” you (via cutting edge neuroscience and infrasonic waves) to make you happier in just 15 minutes! Tune is clinically proven to remove stress, depression and anxiety symptoms by 50% in each session. Tune was built for companies (like Marriott Luxury Group, Lululemon, Lion Tree, Google, BCG, Summit Series, Robb Report, 1 Hotel Group and a dozen other hotels, spas and gyms) — but has now expanded to private homes and offices.
After learning from Kyle, you’ll feel inspired to create a unique wellness product of your own.
“I had the privilege of taking Dina Kaplan’s Business of Meditation course earlier this year. Each class was designed as a case study modeled after Harvard Business School and featured various entrepreneurs in their journey through life and the evolution of their business. Not only was I able to evolve spiritually during each of these sessions but I was able to gain a deeper understanding of how to combine the intellectual stimulation I find in corporate America with the ability to do good. Dina Kaplan and this course 100% changed my life!”
Dr. Keith Blechman is a surgeon and certified meditation instructor (graduate of a past Teacher Training program). He is the recipient of multiple honors and awards, including the Super Doctors New York Rising Star award in both 2015 and 2016. Keith has volunteered with international medical aid organizations in both Haiti and Nepal, and fundraisers for numerous local charities. Since 2013 Keith has run the New York City Marathon each year, raising thousands of dollars to support cancer research at Memorial Sloan Kettering Cancer Center. Keith teaches meditation to a variety of healthcare providers and is gifted at explaining the benefits of meditation in a clear and simple way.
After learning from Keith, you’ll know how to confidently integrate meditation into your current business.
Jenny Blake is the founder of Pivot Method, a growth strategy company that helps forward-thinking individuals and organizations map what’s next through scalable Pivot programs. Her motto: if change is the only constant, let's get better at it. Jenny is an international keynote speaker, and the author of Pivot: The Only Move That Matters is Your Next One, which won the Axiom Best Business Books award in the careers category. After 5 years at Google in coaching, training, and career development, Jenny pivoted to running her own business in New York City in 2011. In 2015 she launched the Pivot Podcast, which CNBC listed among 6 podcasts to make you smarter about your career, Entrepreneur selected as one of the top 20 female-hosted business podcasts, and Parade named among 25 Motivating Podcasts to Transform Your Morning Commute. Today you can find Jenny at PivotMethod.com.
After learning from Jenny, you’ll know how to confidently grow your business & take your offerings to the next level.
“Thank you Dina! So grateful to you for putting this class together. So inspiring and informative.”
Kristin Westbrook is the creator of Calm City, New York’s first mobile meditation studio. In early 2017, Kristin began parking the Calm City RV on New York’s busiest streets and inviting potential meditators inside. While some New Yorkers had meditation experience, others had never heard of the practice, and neither group had imagined doing it right on the streets of the city. Slowly the business began to grow as Calm City appeared at health fairs, special events, parties, and companies. Calm City now creates custom programs for Fortune 500 companies, universities, and government agencies, and continues to deliver meditation via online classes during the pandemic. Kristin also recently co-founded MyndSet, a curated selection of self-care and mindfulness tools in a box. Kristin is passionate about sharing the healing power of meditation, which she credits with helping her navigate living with metastatic breast cancer. Through Calm City she seeks to empower people to create a happier, healthier world.
Alana Kessler is the founder of Be Well by Alana Kessler. She’s a graduate of NYU with a Bachelor’s and Master’s of Science in Clinical Nutrition. In 1999, as a freshman in college, she began practicing yoga and meditation, after which, she continued on to train as an Ayurveda Specialist, Functional Nutritionist and Weight Management expert. She’s an accredited member of the CDR & American Dietetic Association and an E-RYT (Expert Registered Yoga Teacher) through Yoga Alliance. She attends continued education classes and seminars in clinical nutrition, yoga, meditation, psycho-spiritual psychology, and alternative wellness methods. Alana has been most notably featured in Vogue, Women’s Health, Bustle, Reader’s Digest, and appeared on The Dr. Oz Show.
“When you’re in the wellness space, I think it’s pretty common for professionals to struggle with the confluence of of serving an audience through your product or brand and commerce. I know what I DO helps people and my goal is to see the world shift in a positive direction through my work in some way — so much so, that my passion for doing can supersede getting paid. But then I look at my bank account and freak out and swing in the opposite direction — which can feel inauthentic. The Business of Meditation course brought me back to a place of equilibrium where I could identify my brand offerings, figure out how to charge appropriately and still feel satisfied that I am doing something positive in the world.
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Details
• 6 classes (plus a bonus!) offered in an on-demand format, so you can learn whenever is easiest for you.
• You’ll meet 8 guests to learn about coaching, teaching meditation in a studio, creating a media empire, selling a meditation product, building a meditation community, bringing meditation into your existing business, and more.
• Registration is $375.
About The Path
The Path is meditation for the modern mind. Through retreats, weekly meditations, events with top teachers from around the world, and certificate meditation teacher training programs in Mindfulness, Compassion and Mindful Leadership. Since 2014 we have taught thousands of people to meditate around the world. We also host Mela, a curated retreat for global leaders. We believe meditation can be accessible and taught in beautiful, fun environments. We also host meditations for corporations and coordinate private meditation coaching for individuals.
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